GOOGLE SEARCH ADS BUDGET OPTIMISATION

CASE STUDY

WHAT IS THE PROBLEM?

01

You advertise on Google Search

02

You put money on Google Ads 360 Platform

03

Google has its own algorithm that spends your money on Google Ads

04

Google maximises the money it can make off you

05

You get mediocre results

SOLUTION

We analyse your Google Search Ads Data

We optimise your campaigns for your KPIs (Leads, Revenue, Clicks, Cost Per Click)

We maximise the campaign performance efficiency

We deliver you £millions in savings

AI POWERED BUDGET
OPTIMISATION TOOL

Sophisticated system to push the performance beyond conventional limits while sustaining budgets in optimal bounds

Relies on Advanced Machine Learning Algorithms coupled with Rules based on Expert Domain Knowledge

Fully automated system engineered using cloud technology

WHAT WE OPTIMISE?

  • Keyword CPC (Cost per click) – Based on Past trends, Keyword Cost, Campaign Cost, Campaign CPL (hourly)
  • Keyword CPC – Keyword status check and update the CPC value in order to bring them to First Page (hourly)
  • Device – Device bid optimisation based on Campaign CPL & Campaign cost based on time of the day or day of the week (3-4 times a day)
  • Geo Location – Optimisation based on past performance of geo locations, locations of physical stores, competitor presence. (weekly/bi-weekly)
  • Demographical – Factoring Age, Gender, Income data. (weekly/bi- weekly)

SafeStyle Doors and Windows Campaigns

Overview

We successfully managed SafeStyle Doors and Windows Campaigns and saved them over

£1.2m annually.

We lowered their spent for leads while maintaining volume

Results comparison between

Our Algorithm

Google Algorithm

Before and after Total Cost

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Before and after Total Cost

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Cost per Lead

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Cost per Lead

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Click through Rate

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Click through Rate

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Cost per Click

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Cost per Click

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Average postion on Google

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics


Average postion on Google

Google Algorithm

Total Spent= £2m

Our Algorithm

Total Spent= £800k

Google Analytics

Our Clients for this Project

Data2Decisions

SafeStyle

If you want a budget optimation google search ads campaign for your business too, get in touch!

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